Beverly Hills, California

A firm building agent systems for serious sales floors.

digi-DEX builds the execution layer around brokers: cleaner records, deeper memory, better reminders, sharper preparation, tailored follow-up, and less admin work.

Kelvin Bratton

Founding Partner

Kelvin Bratton spent more than a decade in high-value sales environments where the quality of a conversation directly affected the outcome.

His work at digi-DEX focuses on porting sales psychology, broker discipline, follow-up execution, and buyer-state awareness into agent systems that support the floor.

He is responsible for making sure each system understands the sales motion, respects the client’s standards, and creates practical work that helps brokers sell.

“The system should remember what matters, understand the buyer state, and create the work the broker needs next.”

Michael Mercuro

Founding Partner

Michael Mercuro’s background includes asset protection and corporate transactions, where accuracy, discretion, and careful execution are expected.

At digi-DEX, he focuses on operating requirements, implementation discipline, and the controls that keep an agent system aligned with the business after it goes live.

His work helps ensure that integrations, records, approval paths, admin workflows, and ongoing maintenance receive the same attention as the conversation itself.

“A system is only as useful as the operating decisions behind it and the care given to it after launch.”

Our measure is whether the floor operates better.

digi-DEX was formed around a simple standard: the implementation should improve how the sales floor works. The value is not in being able to say that AI was deployed. It is in brokers who are better prepared, records that stay clean, promises that do not disappear, and managers who can see the real state of the floor.

We take on clients selectively because custom design and continued responsibility require attention. For the businesses we work with, we remain available after launch and continue to improve the system as the sales operation changes.

Our success is a direct reflection of the client’s success. That principle governs what we recommend, what we build, and what we decline.

Discuss whether your sales floor is ready for an agent system.

Request a consultation How we work