Website and analytics
Find a useful next improvement for your website.
Look at what customers see today and use the available traffic data to choose a change worth making.
Start with the page in front of you.
Read it as a customer would. Check whether the service and contact details are current, and whether the next step is easy to find. Ask your agent to prepare a revision where something could be clearer.
Use the data you have.
Connected analytics can show where visitors come from and which pages they view. Ask your agent to explain a report and identify missing information. You can then decide what question a website change should help answer.
Review the result over time.
Compare the revised page with a baseline. Allow for changes in traffic and season when judging the result. I help you understand the tools so you can choose what to try next.
Review the work before it reaches your customers.
You approve each client-facing change before it is made. For any public or private message sent on your behalf, you explicitly approve the exact content and recipients. If the wording changes, I ask for fresh approval. Purchases also need your specific approval.
Your accounts remain in your name. Account access and standing instructions do not replace your approval. You continue to run the business; I maintain the technology you use. You can ask questions and work through ideas in chat without approving each conversational reply.